Complexity will be the privacy law’s undoing
The Justice Srikrishna Committee’s report on data protection proposes a user-centric framework, emphasizing data portability and privacy by design. However, its approach to consent, applying product liability principles and creating a complex, multilayered consent framework, may be impractical and burdensome for businesses, particularly startups. These measures, while aiming to enhance privacy, could introduce additional friction for users and businesses, potentially exacerbating consent fatigue.